In promotion for our HALO Awards - which celebrate kids who Help and Lead Others and music - we planned and shot a 360 Degree video of a pre-show concert with Walk The Moon in Orlando, Florida.

I acted as producer -planning out the beats to highlight, creative decision making, as well as optimizing for final delivery and publish.

We partnered with FaceBook for this release as they announced their product update to include 360 capabilities. With Sheryl Sandberg retweeting us the video received over 3 Million Views, 17M Impressions, and an Emmy Nomination for Best Use of Video Promotion.

Additional support for the awards show included short form video rolling out on digital platforms in the weeks leading into the show. I pitched and planned rollout for our digital platforms including fun content with the bands involved with the show that would help drive awareness and build hype.