Pitched & executed TeenNick Digital & Linear April Fools Prank on the ‘90’s Nickelodeon block.

In the weeks leading into April Fools we aired promos leading to the premiere of a new Hey Arnold Movie airing on 4/1.

But when viewers tuned in on linear that night for the premiere, a jar of mayonnaise sat on screen for thirty minutes and every video on the90sareallthat.com were swapped to a jar of mayonnaise.

Inspired by a scene from a Rocko’s Modern Life episode - it drew 3x normal ratings in its timeslot and trended worldwide on Twitter night of event.