As part of our platform push into Original Series on YouTube - I developed this series in partnership with Driver Digital. Ensuring we took analytics and platform best practices into account, created a cooking challenge show that infused our IP with some epic food concoctions.
Summer Snackdown was an 8 episode series that rolled out during the summer of 2018 and amassed over 3.5 Million Views on YouTube. It became on of our most successful original series on the channelf or both views and organic watch time and renewed for an additional 4 episodes to roll out during Halloween.